The poor people are very great people. They can teach us so many beautiful things. The other day one of them came to thank and said: You people who have vowed chastity you are the best people to teach us family planning. Because it is nothing more than self-control out of love for each other. And I think they said a beautiful sentence. And these are people who maybe have nothing to eat, maybe they have not a home where to live, but they are great people. The poor are very wonderful people.


Above is Mother Teresa's acceptance speech from the Nobel Peace Prize. The purpose of the speech is to educate people to not have a grudge against the poor and to emphasize to her audience that they are good people. In her first sentence she uses a hyperbole and generalization by stating how the poor are 'very great people.' It is not morally correct to say that ALL poor people are 'great people' but by using this technique, she outlines how serious she is in getting her message across. By using this statement it encourages people to disagree with her statement which means that they become gripped to her words and when they are enticed it makes it easier for her to get her message across. The audience is a superior audience which is portrayed when Teresa says 'They can teach us...' The format of the text is basic which is appropriate for the context as the reader is only interested in the message, nothing else. The features that make it a written text is by Teresa's use of anecdotes. It is more likely for anecdotes to be used in a text that is spoken not written. In addition writing is set out in a more complex format than speech is, the grammatical structure is much more complex than speech. This speech has short sentences and repetition which is less likely to be used in a written text.

Above is a speech from Mary Welch about death possibly found inside a church. The purpose of the text is to entice the reader into the meaning she is trying to convey. This is made possible by her use of euphemism on the first line, 'Recycled cardboard, paper, vines, rose petals...' By using this technical term it doesn't reveal the true meaning of the text at the beginning. This encourages the reader to read on as they want to find out more. In addition her use of short, abrupt sentences makes the reader latch onto every sentence as there isn't too much detail to absorb. This helps her achieve her purpose of getting her message across. The font of the text perhaps symbolizes the true morbid meaning behind the text. In addition the audience is most likely an older audience who question aspects of life whereas a younger audience wouldn't do so or much. The rhetorical question at the end 'Now what?' drawers the reader in and makes them think about the message. A younger audience most likely wouldn't understand this concept. The features that make this a written text is that there is clearly no interaction between two different people. The text is only between two people, the reader and the writer.

http://www.script-o-rama.com/movie_scripts/g/grease-script.html

The purpose of this speech is to entertain an audience, most likely a young audience. This is highlighted to the reader due to the diction used. The non complex language makes it easier for a younger audience to understand and therefore entices the audience. In addition the rhyming throughout the text adds an interesting concept to the play which makes the viewer more gripped to each line. Also the short sentences means that the viewer of the show won't get bored by a long monologue and also quickens up the pace of the play so that the target audience of young people won't get bored. The features that make the text spoken is the mode of the text. It is clearly a conversation between two people due to the questions and also the repetition of some words portrays they are in the process of a song. Also the fillers make it a speech as one generally doesn't use fillers when writing.

Above are a series of articles from 'The World News.' The idiom 'The Sky Is Falling' entices the reader to the paper, although not taken literally, the headline outlines there must be a dramatic meaning behind the idiom.  It is a skillful way of attracting the reader as it implies something is dreadfully wrong but doesn't reveal all, so the reader wants to find out more. The audience influences why the idiom was used as the majority of newspaper readers are intelligent adults who would get the idea of the use of an idiom and would be curious on its hidden meaning. This headline is also skillful in the way in which it could attract the attention of young children who are interested in fantasies like the sky falling. Therefore the text exerts power as it can attract a mass audience in one headline. The text has two purposes; one to persuade the consumer to buy the paper and the other to inform. The text uses a persuasive technique in the caption 'Your Number One Source For Headlines.' The pronoun 'your' makes the reader feel a personal connection as though they own the paper, so they wouldn't buy from competitors.  The format of the text has non- complex subheadings which makes the text easier to comprehend and also separates the text into individual boxes. 

http://www.altontowers.com/hotels/alton-towers-hotel/moon-voyage-rooms/

Each Moon Voyage room sleeps up to four people and includes magnificent furnishings and a children's chill-out area with Xbox console and games for fantastic entertainment.

All rooms have a 26" television, tea and coffee making facilities and are home to a magnificent four foot bear that has plenty of adventures with Sir Algenon. 

Join Sir Algenon on his new adventures and discover the amazing new Moon Voyage bedroom at the Alton Towers Resort.   

Above is a description advertising the Moon Voyage Rooms in the hotel at Alton Towers. You could interpret the audience for this description in two different ways. On the one hand it could be aimed at adults due to the complex sentences and detailed information as well as the lack of images. However if you scrutinize the advert more closely you notice the over use of common adjectives in the advertisement. such as 'magnificent' and 'fantastic.' This may not be very appealing to adults as it could appear a bit cliche and overselling the rooms. However these adjectives to the younger audience could make the hotel appear magical and the repetition of 'magnificent' could leave a long lasting impression on the child. Therefore the purpose could be to convince the child this is where they want to stay which would then influence the decision of the parent. This is a prime example of how the text exerts power. 

This text is interesting as it isn't aimed at a specific target audience. The slogan 'impossible is nothing'  exerts power as it opens up the brand to everyone allowing them to successfully reach a mass market as the words don't exclude anybody. The purpose of the text is to persuade the potential consumer to take up a new hobby which means they'd turn to Adidas for the sportswear and equipment. This is a skillful way of marketing as the majority of people would be turned off by a pushy advertisement urging them to buy Adidas products, but this method is so discreet the consumer wouldn't even notice. The layout of the advertisement doesn't contain a lot of writing and is in big font which means it would be eye catching on a billboard in a busy shopping center for potential consumers. 

Above is an advertisement for a job vacancy. It is aimed at skilled mathematicians therefore the language used is very sophisticated and isn't written in a colloquial tone. The purpose of the text is to inform and deliver information therefore the text is written in an objective form. In addition the text doesn't address the applicant directly as the relationship is professional. For example it uses the words 'The successful applicant' instead of the pronoun 'you.' There aren't any images or interesting fonts, instead the text is presented in a basic format, appropriate for a job advertisement. The verb 'enjoy' portrays how the successful  applicant will love their life in the 'country community,' which is a persuasive technique as it gives the applicant reassurance. The advertisement contains complex sentences which is suitable for the well educated audience who would most likely respond better to detailed information than bullet points. The text exerts power by claiming the school is 'only two Victorian Secondary Colleges to feature in the Government Blueprint.' This makes the reader feel as though it is a special opportunity.