Friday, 23 August 2013



Above is an advertisement for a job vacancy. It is aimed at skilled mathematicians therefore the language used is very sophisticated and isn't written in a colloquial tone. The purpose of the text is to inform and deliver information therefore the text is written in an objective form. In addition the text doesn't address the applicant directly as the relationship is professional. For example it uses the words 'The successful applicant' instead of the pronoun 'you.' There aren't any images or interesting fonts, instead the text is presented in a basic format, appropriate for a job advertisement. The verb 'enjoy' portrays how the successful  applicant will love their life in the 'country community,' which is a persuasive technique as it gives the applicant reassurance. The advertisement contains complex sentences which is suitable for the well educated audience who would most likely respond better to detailed information than bullet points. The text exerts power by claiming the school is 'only two Victorian Secondary Colleges to feature in the Government Blueprint.' This makes the reader feel as though it is a special opportunity. 

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