This text is interesting as it isn't aimed at a specific target audience. The slogan 'impossible is nothing'  exerts power as it opens up the brand to everyone allowing them to successfully reach a mass market as the words don't exclude anybody. The purpose of the text is to persuade the potential consumer to take up a new hobby which means they'd turn to Adidas for the sportswear and equipment. This is a skillful way of marketing as the majority of people would be turned off by a pushy advertisement urging them to buy Adidas products, but this method is so discreet the consumer wouldn't even notice. The layout of the advertisement doesn't contain a lot of writing and is in big font which means it would be eye catching on a billboard in a busy shopping center for potential consumers.