Above are a series of articles from 'The World News.' The idiom 'The Sky Is Falling' entices the reader to the paper, although not taken literally, the headline outlines there must be a dramatic meaning behind the idiom.  It is a skillful way of attracting the reader as it implies something is dreadfully wrong but doesn't reveal all, so the reader wants to find out more. The audience influences why the idiom was used as the majority of newspaper readers are intelligent adults who would get the idea of the use of an idiom and would be curious on its hidden meaning. This headline is also skillful in the way in which it could attract the attention of young children who are interested in fantasies like the sky falling. Therefore the text exerts power as it can attract a mass audience in one headline. The text has two purposes; one to persuade the consumer to buy the paper and the other to inform. The text uses a persuasive technique in the caption 'Your Number One Source For Headlines.' The pronoun 'your' makes the reader feel a personal connection as though they own the paper, so they wouldn't buy from competitors.  The format of the text has non- complex subheadings which makes the text easier to comprehend and also separates the text into individual boxes.