http://www.altontowers.com/hotels/alton-towers-hotel/moon-voyage-rooms/

Each Moon Voyage room sleeps up to four people and includes magnificent furnishings and a children's chill-out area with Xbox console and games for fantastic entertainment.

All rooms have a 26" television, tea and coffee making facilities and are home to a magnificent four foot bear that has plenty of adventures with Sir Algenon. 

Join Sir Algenon on his new adventures and discover the amazing new Moon Voyage bedroom at the Alton Towers Resort.   

Above is a description advertising the Moon Voyage Rooms in the hotel at Alton Towers. You could interpret the audience for this description in two different ways. On the one hand it could be aimed at adults due to the complex sentences and detailed information as well as the lack of images. However if you scrutinize the advert more closely you notice the over use of common adjectives in the advertisement. such as 'magnificent' and 'fantastic.' This may not be very appealing to adults as it could appear a bit cliche and overselling the rooms. However these adjectives to the younger audience could make the hotel appear magical and the repetition of 'magnificent' could leave a long lasting impression on the child. Therefore the purpose could be to convince the child this is where they want to stay which would then influence the decision of the parent. This is a prime example of how the text exerts power.