The poor people are very great people. They can teach us so many beautiful things. The other day one of them came to thank and said: You people who have vowed chastity you are the best people to teach us family planning. Because it is nothing more than self-control out of love for each other. And I think they said a beautiful sentence. And these are people who maybe have nothing to eat, maybe they have not a home where to live, but they are great people. The poor are very wonderful people.


Above is Mother Teresa's acceptance speech from the Nobel Peace Prize. The purpose of the speech is to educate people to not have a grudge against the poor and to emphasize to her audience that they are good people. In her first sentence she uses a hyperbole and generalization by stating how the poor are 'very great people.' It is not morally correct to say that ALL poor people are 'great people' but by using this technique, she outlines how serious she is in getting her message across. By using this statement it encourages people to disagree with her statement which means that they become gripped to her words and when they are enticed it makes it easier for her to get her message across. The audience is a superior audience which is portrayed when Teresa says 'They can teach us...' The format of the text is basic which is appropriate for the context as the reader is only interested in the message, nothing else. The features that make it a written text is by Teresa's use of anecdotes. It is more likely for anecdotes to be used in a text that is spoken not written. In addition writing is set out in a more complex format than speech is, the grammatical structure is much more complex than speech. This speech has short sentences and repetition which is less likely to be used in a written text.

Above is a speech from Mary Welch about death possibly found inside a church. The purpose of the text is to entice the reader into the meaning she is trying to convey. This is made possible by her use of euphemism on the first line, 'Recycled cardboard, paper, vines, rose petals...' By using this technical term it doesn't reveal the true meaning of the text at the beginning. This encourages the reader to read on as they want to find out more. In addition her use of short, abrupt sentences makes the reader latch onto every sentence as there isn't too much detail to absorb. This helps her achieve her purpose of getting her message across. The font of the text perhaps symbolizes the true morbid meaning behind the text. In addition the audience is most likely an older audience who question aspects of life whereas a younger audience wouldn't do so or much. The rhetorical question at the end 'Now what?' drawers the reader in and makes them think about the message. A younger audience most likely wouldn't understand this concept. The features that make this a written text is that there is clearly no interaction between two different people. The text is only between two people, the reader and the writer.

http://www.script-o-rama.com/movie_scripts/g/grease-script.html

The purpose of this speech is to entertain an audience, most likely a young audience. This is highlighted to the reader due to the diction used. The non complex language makes it easier for a younger audience to understand and therefore entices the audience. In addition the rhyming throughout the text adds an interesting concept to the play which makes the viewer more gripped to each line. Also the short sentences means that the viewer of the show won't get bored by a long monologue and also quickens up the pace of the play so that the target audience of young people won't get bored. The features that make the text spoken is the mode of the text. It is clearly a conversation between two people due to the questions and also the repetition of some words portrays they are in the process of a song. Also the fillers make it a speech as one generally doesn't use fillers when writing.

Above are a series of articles from 'The World News.' The idiom 'The Sky Is Falling' entices the reader to the paper, although not taken literally, the headline outlines there must be a dramatic meaning behind the idiom.  It is a skillful way of attracting the reader as it implies something is dreadfully wrong but doesn't reveal all, so the reader wants to find out more. The audience influences why the idiom was used as the majority of newspaper readers are intelligent adults who would get the idea of the use of an idiom and would be curious on its hidden meaning. This headline is also skillful in the way in which it could attract the attention of young children who are interested in fantasies like the sky falling. Therefore the text exerts power as it can attract a mass audience in one headline. The text has two purposes; one to persuade the consumer to buy the paper and the other to inform. The text uses a persuasive technique in the caption 'Your Number One Source For Headlines.' The pronoun 'your' makes the reader feel a personal connection as though they own the paper, so they wouldn't buy from competitors.  The format of the text has non- complex subheadings which makes the text easier to comprehend and also separates the text into individual boxes. 

http://www.altontowers.com/hotels/alton-towers-hotel/moon-voyage-rooms/

Each Moon Voyage room sleeps up to four people and includes magnificent furnishings and a children's chill-out area with Xbox console and games for fantastic entertainment.

All rooms have a 26" television, tea and coffee making facilities and are home to a magnificent four foot bear that has plenty of adventures with Sir Algenon. 

Join Sir Algenon on his new adventures and discover the amazing new Moon Voyage bedroom at the Alton Towers Resort.   

Above is a description advertising the Moon Voyage Rooms in the hotel at Alton Towers. You could interpret the audience for this description in two different ways. On the one hand it could be aimed at adults due to the complex sentences and detailed information as well as the lack of images. However if you scrutinize the advert more closely you notice the over use of common adjectives in the advertisement. such as 'magnificent' and 'fantastic.' This may not be very appealing to adults as it could appear a bit cliche and overselling the rooms. However these adjectives to the younger audience could make the hotel appear magical and the repetition of 'magnificent' could leave a long lasting impression on the child. Therefore the purpose could be to convince the child this is where they want to stay which would then influence the decision of the parent. This is a prime example of how the text exerts power. 

This text is interesting as it isn't aimed at a specific target audience. The slogan 'impossible is nothing'  exerts power as it opens up the brand to everyone allowing them to successfully reach a mass market as the words don't exclude anybody. The purpose of the text is to persuade the potential consumer to take up a new hobby which means they'd turn to Adidas for the sportswear and equipment. This is a skillful way of marketing as the majority of people would be turned off by a pushy advertisement urging them to buy Adidas products, but this method is so discreet the consumer wouldn't even notice. The layout of the advertisement doesn't contain a lot of writing and is in big font which means it would be eye catching on a billboard in a busy shopping center for potential consumers. 

Above is an advertisement for a job vacancy. It is aimed at skilled mathematicians therefore the language used is very sophisticated and isn't written in a colloquial tone. The purpose of the text is to inform and deliver information therefore the text is written in an objective form. In addition the text doesn't address the applicant directly as the relationship is professional. For example it uses the words 'The successful applicant' instead of the pronoun 'you.' There aren't any images or interesting fonts, instead the text is presented in a basic format, appropriate for a job advertisement. The verb 'enjoy' portrays how the successful  applicant will love their life in the 'country community,' which is a persuasive technique as it gives the applicant reassurance. The advertisement contains complex sentences which is suitable for the well educated audience who would most likely respond better to detailed information than bullet points. The text exerts power by claiming the school is 'only two Victorian Secondary Colleges to feature in the Government Blueprint.' This makes the reader feel as though it is a special opportunity. 

Above is a page from a GCP revision guide aimed at children learning maths at KS2 level. How the text is presented is influenced by the audience for example the adjectives 'nice' and 'easy' make the child feel at ease when they may have been in trepidation learning Maths before. It allows them to feel comforted so that the text can inform them about the information successfully, therefore the text exerts power from the beginning. The colloquial tone throughout the text encourages the child to feel as though the person writing the text is their friend and genuinely wants to help them. The bullet point format makes the text easy to understand so that the child is more conscientious. There are a series of bright boxes on the page, to make the visual experience for the child more pleasant and also some of the information is presented in boxes to make it easier to comprehend. Personification is  used near the end of the text describing the numbers as 'sensitive.' This make the text humorous and presents an interesting concept to the mind of a child to make them more intrigued.

Above is a magazine advertisement for the film Bridesmaids. The slogan 'Chick Flicks Don't Have To Suck' implies that the film is most popular with a female audience but the colloquial tone of the slogan entices a potential male audience. It highlights how the producer understands how the majority of men aren't attracted to chick flicks but this film is more than a chick flick. There is a subtle hint that the producer is a man which some men would pick up as the slogan 'chick flicks don't have to suck' is also written as though the producer isn't a fan of a typical chick flick himself and understands the perspective of a man. In the reviews the producer uses a list of adjectives to describe the women which reveals more about the film and gives it a more interesting concept. 

The majority of people who would watch this film would be a female audience, which is implied by the pink theme in the advertisement. Moreover the stereotypical view is that 'pink' is a feminine color and the creator of the film probably would have also shared these views and created the poster in pink to relate to the target audience. However if you scrutinize the details of the poster more closely you notice that there is reference above the title about the producer also having created shows such as 'Knocked Up' and 'The 40 Year Old Virgin.' These shows are aimed at a wider audience, with both male and female audiences watching them. This caption is a persuasive technique as it encourages male audiences who enjoyed these shows to pay more interest in Brides Maids as they enjoy the producer's work. This is a persuasive technique and allows the producer to capture a mass audience. 

The name of the product has the adjective 'hula' in it which is unusual as crisps aren't described as roundish. This is because the hoop like feature of 'Hula Hoops' are their unique selling point which relates to their brand identity. The product is most likely aimed at school children, who would perhaps have 'hula hoops' in their lunch boxes. There is a subtle reference between 'hula hoops' and the school playground. For example children play with actual hula hoops in the school playground. The purpose of the product is to convince parents to buy hula hoops for their children. By using the listing technique about the advantages of buying hula hoops, it encourages the parent to buy them. The caption 'same great taste' underneath also allows the parent to be reassured that even though the crisps are now healthier their child will still love them. The word 'Now' is in bold which creates an exciting new element to the product. In addition the alliteration 'Hula Hoops' makes the name of the product more memorable to a child and also the alliteration exerts power as it makes the crisps sound interesting and fun rather than having a basic, boring name. 

The clever thing about the brand 'keep calm' is that their brand is aimed at almost everyone. Their slogan 'keep calm and carry on' anyone can relate to in their everyday life. The simple slogan is all that the product needs. If the product had any information written around it, the company's target audience would change and they would most likely not be able to reach the mass audience they are reaching. For example a teenager isn't going to want to carry around a coffee cup with a lot of text on, they would prefer a cool, simple slogan. The font is large to emphasize the point and make the brand more recognizable to the human eye. The gender of the audience hasn't influenced this text as the slogan both sexes can relate to.

The audience for this product is most definitely children considering it is merchandise from the popular Cbeebies TV show Lazy Town. This influences the text as there isn't a lot of detailed information on the packaging. The information is broken down with funky fonts to make it easy for a child to read. The purpose is to persuade consumers to buy the product. This is made obvious by the slogan 'it's 1 of your 5 a day.' The pronoun 'your' creates a personal connection between the child and the product, to not just inform them on what  a healthy diet is but also to make them more attracted to the product.  Technology has influenced this text as it has made it possible to use a wide variety of fonts and different colors on the packaging. 

The majority of people would assume that this speech is aimed at a predominantly white male audience considering  they held the most power in the 1960s era. However if you scrutinize the text more thoroughly you notice the simplicity of the way it is written for example the basic vocabulary and the short length and basic format of the speech. This suggests that the speech is aimed at a younger audience. Moreover the way he writes in the future tense, highlights how he is aiming his speech to the next generation of adults, who at the time of the speech would have been children. Luther King repeats the line 'I have a dream' which emphasizes his point to his audience more clearly, particularly children who would respond well to memorable repetition. The repetition of 'little' in the speech to describe the children encourages the reader to feel sympathetic as children are thought of as innocent organisms. The pausing in between the lines of the speech creates a dramatic impact and makes the listeners think and latch on to Luther King's words. The repetition of the pronoun 'I' makes the listener feel a personal connection with Luther King so they are more likely to be persuaded into wanting to make a change. Luther King exerts power by his first line being 'I have a dream...' and then makes a dramatic pause which makes the listener want to hear more.

http://www.bbc.co.uk/news/business-23803093

The audience of this article would predominantly be aimed at adults who are interested in worldwide events. However this is a stereotypical view it is possible that some teenagers or pre-teens may find this article interesting to them. Overall though the formal language used suggests that the BBC are aiming at an older audience with a wide range of vocabulary. The purpose of the text is to inform the reader. This is presented to the reader very precisely as it breaks up each sentence into a separate paragraph. This ensures that the information is easy to absorb for the reader and makes it more straightforward to read. This text exerts power as the headline grabs your attention and sums up all the text into one sentence. Also how the headline is in bold is very eye catching.

                 

This product is generally aimed at house hold owners who cook on a daily basis. It is an essential item so you would expect the language on the packaging to be basic. Ironically alliteration is used in the description of the product which gives it an interesting concept compared to other basic food boxes which have more simple language. The alliteration used is very persuasive in trying to make the customer buy the product for example the word 'super' highlights the high quality of the product to the consumer. The funky font could possibly be used to attract a younger audience and in addition the listing of the features makes it easier for a younger audience to understand. The text exerts power as it lists every feature needed to store food in. 

The majority would interpret this text as being a chatty conversation between two friends. The language of the person sending the text is influenced by the person they are sending to for example the abbreviation 'OMG' makes it clear that their relationship isn't formal. The language in this text also highlights how technology has influenced this text. A hundred years ago this text would have seemed like foreign language to everyone but now with the daily use of text, another language has been created in its own right. 

                                 Rush-Swing Into Action And Leave Your Stomach Behind

For the ultimate thrill ride, you can’t beat Rush at THORPE PARK.

Dare to take on this extreme theme park ride and you'll be dangling somewhere between terror and relief as this playground nightmare swings into action!

Hold on tight as you soar back and forth to 75 feet at over 50mph, with forces topping a staggering 4G's. When you talk about extreme rides, Rush is as thrilling as it gets!

 

Audience- Predominantly a male audience, aimed at people who visit Thorpe Park for the dare devil factor. The pace of the text for example the short, snappy sentences is quick to entice the specific audience.

Purpose- To entertain the reader which subtly attracts the reader to go on the ride. The idiom 'leave your stomach behind' presents an exciting element about the ride to the reader. The idiom entertains the specific daredevil audience.

Format- It's a page from the Alton Towers website. The text is set out in short paragraphs as it is aimed at mostly people who wouldn't be attracted to lots of words.

Interesting Language Features- Use of statistics to give quick at-a-glance information about the ride for its readers. The repetition of the word 'extreme' grabs the readers' attention and lures in the predominantly male audience to show their 'toughness.' The word playground contradicts the word nightmare which gives the text an interesting concept.

How does this text or speaker exert power? - The text exerts power by describing rush as the 'ultimate' ride. This powerful word means the reader can't resist the temptation to try it.