Above is a magazine advertisement for the film Bridesmaids. The slogan 'Chick Flicks Don't Have To Suck' implies that the film is most popular with a female audience but the colloquial tone of the slogan entices a potential male audience. It highlights how the producer understands how the majority of men aren't attracted to chick flicks but this film is more than a chick flick. There is a subtle hint that the producer is a man which some men would pick up as the slogan 'chick flicks don't have to suck' is also written as though the producer isn't a fan of a typical chick flick himself and understands the perspective of a man. In the reviews the producer uses a list of adjectives to describe the women which reveals more about the film and gives it a more interesting concept.