The name of the product has the adjective 'hula' in it which is unusual as crisps aren't described as roundish. This is because the hoop like feature of 'Hula Hoops' are their unique selling point which relates to their brand identity. The product is most likely aimed at school children, who would perhaps have 'hula hoops' in their lunch boxes. There is a subtle reference between 'hula hoops' and the school playground. For example children play with actual hula hoops in the school playground. The purpose of the product is to convince parents to buy hula hoops for their children. By using the listing technique about the advantages of buying hula hoops, it encourages the parent to buy them. The caption 'same great taste' underneath also allows the parent to be reassured that even though the crisps are now healthier their child will still love them. The word 'Now' is in bold which creates an exciting new element to the product. In addition the alliteration 'Hula Hoops' makes the name of the product more memorable to a child and also the alliteration exerts power as it makes the crisps sound interesting and fun rather than having a basic, boring name.