http://www.bbc.co.uk/news/business-23803093

The audience of this article would predominantly be aimed at adults who are interested in worldwide events. However this is a stereotypical view it is possible that some teenagers or pre-teens may find this article interesting to them. Overall though the formal language used suggests that the BBC are aiming at an older audience with a wide range of vocabulary. The purpose of the text is to inform the reader. This is presented to the reader very precisely as it breaks up each sentence into a separate paragraph. This ensures that the information is easy to absorb for the reader and makes it more straightforward to read. This text exerts power as the headline grabs your attention and sums up all the text into one sentence. Also how the headline is in bold is very eye catching.