Above is a page from a GCP revision guide aimed at children learning maths at KS2 level. How the text is presented is influenced by the audience for example the adjectives 'nice' and 'easy' make the child feel at ease when they may have been in trepidation learning Maths before. It allows them to feel comforted so that the text can inform them about the information successfully, therefore the text exerts power from the beginning. The colloquial tone throughout the text encourages the child to feel as though the person writing the text is their friend and genuinely wants to help them. The bullet point format makes the text easy to understand so that the child is more conscientious. There are a series of bright boxes on the page, to make the visual experience for the child more pleasant and also some of the information is presented in boxes to make it easier to comprehend. Personification is  used near the end of the text describing the numbers as 'sensitive.' This make the text humorous and presents an interesting concept to the mind of a child to make them more intrigued.