The majority of people who would watch this film would be a female audience, which is implied by the pink theme in the advertisement. Moreover the stereotypical view is that 'pink' is a feminine color and the creator of the film probably would have also shared these views and created the poster in pink to relate to the target audience. However if you scrutinize the details of the poster more closely you notice that there is reference above the title about the producer also having created shows such as 'Knocked Up' and 'The 40 Year Old Virgin.' These shows are aimed at a wider audience, with both male and female audiences watching them. This caption is a persuasive technique as it encourages male audiences who enjoyed these shows to pay more interest in Brides Maids as they enjoy the producer's work. This is a persuasive technique and allows the producer to capture a mass audience.