This product is generally aimed at house hold owners who cook on a daily basis. It is an essential item so you would expect the language on the packaging to be basic. Ironically alliteration is used in the description of the product which gives it an interesting concept compared to other basic food boxes which have more simple language. The alliteration used is very persuasive in trying to make the customer buy the product for example the word 'super' highlights the high quality of the product to the consumer. The funky font could possibly be used to attract a younger audience and in addition the listing of the features makes it easier for a younger audience to understand. The text exerts power as it lists every feature needed to store food in.